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How to send push notifications to customers of your Shopify Store

Learn how to integrate push notifications into your Shopify app with this comprehensive guide. We'll walk you through the process of sending and managing push notifications with Shopify.

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Step 1: Complete your Shopify project

Progressier allows augmenting your Shopify web app with additional functionality, including push notifications and PWA installation. You can add Progressier to your project once it's ready to go and your app is available at a custom domain.

Step 2: Create a new Progressier account

Progressier is a no-code tool that lets you quickly add new features to Shopify web apps without any programming. It typically takes just a few minutes to set up Progressier with a Shopify app.

Create your Progressier account . Progressier comes with a 14-day free trial that allows you to integrate it into your Shopify app risk-free. You only enter your payment information once everything is working to your liking.

Step 3: Generate your Shopify PWA

Progressier will turn your Shopify project into a PWA. Enter your app's name, tell us how it was built (you might want to choose Shopify when prompted) and copy-paste your app's URL in the Domain field.

Step 4: Finish configuring your Shopify PWA

We'll show you a series of tasks. These tasks are easy and shouldn't take you more than a few minutes to complete. If you run any bottlenecks, reach out to us using the Intercom widget at the bottom-right corner of the page.

Step 5: Allow push notifications

Now back to your newly-created PWA! You should have been prompted to allow notifications during sign-up.

Step 6: Test push notifications with Shopify

Go to our Push Composer (login required) to compose your first push notification. By default, it will be sent to all your subscribers, but you can target a specific group of users in the Recipients section of the Targeting tab.

Step 7: Use our Push API (optional)

Sending the same notification to every user for marketing purposes is one thing. Sending notifications programmatically to a user to react to events in your Shopify app is another. Luckily, Progressier comes with a solution for both use cases. Simply connect your user data (e.g. a user ID or user email), then call our Push API in your server-side code to send a push notification to a specific user. You don't have to manage push subscriptions on your end.

How can push notifications enhance your Shopify app

Push notifications allow you to send timely and relevant information to users, even when they are not actively using the app. They can also help to increase user retention by keeping users engaged with the app. And last but not least, they can be used to drive traffic to specific parts of the app or to promote certain features.

What are the cons of push notifications in web apps?

Unlike native apps, not every browser and device supports push notifications. So you can't entirely rely on this feature to deliver important messages to users.

Some users may consider push notifications to be obtrusive, especially if they're not personalized and used as a marketing tool. Make sure to use them sparingly.

What are the best push services for Shopify apps?

There are many different push notification service providers to choose from for your Shopify app, and the best one for you will depend on your specific needs and requirements. Some of the most popular push notification service providers include:

- Firebase Cloud Messaging: a cross-platform messaging solution that lets you reliably deliver messages at no cost. You can use FCM to send messages to clients on iOS, Android, and the web, as well as on desktop applications.

- OneSignal: This is a cross-platform messaging service that supports Android, iOS, and web platforms. It offers a range of features, including segmentation, A/B testing, and support for multiple languages.

- Progressier: probably the best option if you develop web apps as it also comes with additional functionality designed to enhance web apps specifically, e.g. targeted push notifications.

Creating your own push service

Shopify is not quite the right platform for creating a push service, especially if you plan to handle scale. Creating a push service definitely requires writing code. Going with an existing push service will save you time and money.

Which devices and web browsers can receive push notifications?

- Windows/Chrome
- Windows/Edge
- Windows/Firefox
- Windows/Opera
- macOS/Firefox
- macOS/Chrome
- macOS/Edge
- macOS/Opera
- Android/Chrome
- Android/Samsung Internet
- Android/Firefox
- macOS/Safari (Safari 16 on macOS Ventura or higher)
- iOS/Safari

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