Which ad network to monetize your PWA?

A PWA lives on the open web and, as such, can be installed directly from a browser. Unlike native apps, PWAs typically cannot utilize mobile-specific advertising networks unless they are uploaded to platforms like Google Play or the App Store. However, they do have access to the full range of advertising networks traditionally available to websites. Below is a list of popular advertising networks, arranged in alphabetical order, along with information about their compatibility with PWAs:

The revenue potential of an ad network is a crucial factor when choosing the right one for your PWA. It determines the earnings you can generate from displaying ads. High revenue potential networks generally offer better monetization opportunities, while those with moderate to high potential provide a balance between earnings and user experience.

An ad network's range of ad formats can make a big difference in how well your PWA makes money. Generally, the more an ad stands out, the more clicks it'll get. Networks with a variety of ad formats have a better shot at beating banner blindness, which is when people just start ignoring ads. Plus, certain ad styles might work better for your PWA, depending on what it's about and who's using it. Let's dive into the different formats offered by these ad networks:

Targeting options are super important for advertisers who want to hit the mark with specific audiences. As a rule of thumb, ad networks that provide more sophisticated targeting options usually pay publishers better. They also give advertisers the flexibility to shape their campaigns to reach just the right people using your PWA.

Most ad networks can be integrated by simply adding a JavaScript snippet to your PWA's HTML code. Some ad networks can be used right away on a self-serve basis. Others require prior approval to ensure your PWA meets their criteria. Certain networks are only focused on long-form content. Others have minimum traffic requirements. The ad networks listed below are geared towards mainstream PWAs, and it's worth noting that most of them aren't into gambling, adult content, or crypto-related PWAs.

Google AdSense would probably be our default choice to monetize a PWA. If your app is used by developers, Carbon Ads and Ezoic are solid choices to get in front of the right advertisers. For news PWAs, Media.net and Mediavine are good options provided you have a large enough audience.